Small Changes Matter
Walk into any conversation about cord-cutting, switching energy suppliers, or heck, even fuel-efficient cars and you will always find one person saying something along the lines of “Oh but that’s such a small amount, that won’t really make a difference”. One of the biggest obstacles to people changing their behaviors is the belief that the reward won’t be big enough to justify what is perceived as a sacrifice. I am here to dispel that myth. The first and very most…